Bagelwala! is a casual, friendly, sit-in cafe and diner in Mumbai, India that specializes in fresh, hand-rolled, ‘authentic New York style’ bagels.

Being a relatively new product in India, the identity and communication needed to reflect the values of traditional Jewish baking and the local importance of Bagels in New York in a way that is relatable to the Indian consumer.

Credits: Content – Rayna and Kamini | Illustration – Sunaina | Wall art – Ranjit (Bollywood Art Project)